Another celebrity is joining the makeup and skincare trend. Brad Pitt has officially come out with Le Domaine, an eco-friendly skincare line created for all genders.
Brad Pitt On Aging Well
According to interviews and information on the company’s website, Brad Pitt created Le Domaine for all genders and skin types while focusing on graceful aging. In fact, the actor seems to step away from the idea of an anti-aging skincare routine. He’s quite the opposite, hoping that more people accept aging as a natural process.
“I don’t want to be running from aging,” Pitt told Vogue. “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms.” Instead of anti-aging, which the celebrity calls “ridiculous,” his skincare brand hopes to slow the process of skin aging by treating it healthily. To maintain his own beauty, the actor tries “to be physical a little bit, try to eat healthy a little bit, gotta cheat though, try to stay creative, all of that,” Pitt said.
When asking for approval for the new products, he showed a casual attitude toward Le Domaine. Pitt joked about how his exes had successfully launched their various brands and businesses, inspiring him to follow their leads. Indeed, Gwyneth Paltrow has been all over the internet with her wellness site and brand Goop, while Jennifer Aniston created her haircare line LolaVie. But Pitt has a more minimalistic approach toward his business. Pitt says he wanted to make his products simple, yet effective. “Keep it subtle. Let people come to you. Don’t force it on others. That’s my feeling,” he explained.
Le Domaine, Inspired By Wine
Pitt’s brand was inspired by the Château Miraval winery in France. “Landing here — at Château Miraval — opened up a lot of ideas that I wouldn’t have normally considered. And a big part of it is sustainability, this idea of zero waste is something that is really important to this area and important to me,” Pitt shared with Vogue. He even did an exclusive press conference at the winery, where the actor talked about his line of products and treated guests to Miraval rosé.
Co-founded and co-created with the Perrin family, who are organic wine growers, Le Domaine’s product prices range from $80 to $385. In addition to biocomponents, the products include unique and patented active ingredients like GSM10 and ProGR3, the brand’s website page states. GSM10 works as an antioxidant, prevents collagen destruction, and balances the skin. It’s made of marc from grenache grape seeds, syrah seeds, and skins. As for ProGr3, it’s also a naturally-derived ingredient. Combining natural molecules found in plant extracts, vine cuttings, chamomile, and green tea, it battles skin aging.
Apart from using “green” ingredients, Le Domaine also uses refillable products and upcycled packaging materials, is vegan-friendly, and doesn’t use “controversial ingredients that may affect the environment or the natural balance of your body,” according to the brand’s website.