Amid the pandemic reality, it’s important to find ways to declare love to your partner. Well, beer lovers are lucky – Miller High Life is allowing its fans to officiate weddings with no extra steps from their homes!
Officiate Legal Weddings
The start of the pandemic three years ago resulted in immediate lockdowns, with businesses and institutions suspending services and other events that require people to gather, such as weddings. The virus has since developed into other subvariants and is still very much around. Nevertheless, restaurants, offices, retails stores, schools and places of worship slowly resumed their services. Still, couples who wish to get married and also want to ensure that attending the wedding ceremony would be safe are left with little choice. What are they supposed to do? After all, marriage and proposal rates drew tremendously during quarantine, stated The New York Times. Americans realized how important love is in their lives, especially when the deadly pandemic is stepping right on their throats. “Getting married during a pandemic feels like a guarantee of safety and stability,” a marriage and family therapist told the media site. Still, a lot of wedding specialists have kept their business closed, making wedding planning more challenging than it already is. But couples who still want to have their weddings have a chance to officiate them thanks to Miller High Life!
The “Champagne of Beers” has already started its Officiants of High Life program that allows making all weddings official without a ceremony. To transform it into reality, Miller High Life collaborated with Universal Life Church. The latter was founded in the ‘50s and describes itself as “a non-denominational religious organization that brings together people from all walks of life.” The ULC got very famous for having the easiest way to marry: the church ordains people as ministers, letting them perform legal weddings. By signing up for the program on the brewer’s website, users receive an official license to officiate legal weddings as well!
Champagne Of Beers
Apart from the real possibility to officiate weddings, the user will get a few other bonuses from the company. For example, every recipient will receive an Officiant of High Life membership card, a “beer-lover ceremony script that brings the laughs, romance and wit,” and the chance to win a Miller High Life x Tie Bar “formalwear gift set.” The set includes a leather beer koozie, a “Champagne of Beers” silk pocket square, and a pair of socks. There’s more! High Life’s web page offers a chance to win a trip to the Tie Bar flagship store in Chicago. Two lovebirds will get a “custom High Life suit fitting” for their wedding. Furthermore, on the page, beer fans can find wedding gift ideas for beer-loving newlyweds – and buy High Life-branded glassware.
People who actually want to officiate the wedding can read tips on performing a wedding, completing a marriage license, and an official “Hitched by High Life” wedding script. “Thank you all for coming… Under your seat, you’ll find a bottle of High Life,” it begins and ends with a sweet: “I now pronounce you drinking partners for life.” Of course, the script has a lot of other puns based on beer to offer. Surprisingly enough, the company doesn’t send the newlyweds any of the beer packages.
Yet, now, we understand why Miller High Life is called the “champagne of beers,” and the name might become official soon.