You should never question TikTok on its makeup and skincare revelations – millions of users are always right when it comes to judging a product. This summer season, they discovered a new foundation that is already changing lives.
TikTok’s New Obsession
When a makeup product goes viral on TikTok, that means it’s automatically worth trying. Summer 2022 is blessed with a clean foundation that won’t feel heavy or cakey on any skin type: The Kosas Revealer Foundation. According to social media users, it blends in like second skin without leaving any residue. You can’t feel it either! “This is absolutely beautiful,” commented Rocio Soria during her review. And she’s one of the most influential makeup bloggers on TikTok! The blogger wore it everywhere, including the gym. Her makeup did not melt off during the usual fitness routine and the following 11 hours of wear. Of course, after seeing her video, many fans swarmed the beauty stores to get a bottle of their own Kosas foundation. Yet, even before Soria tried it herself, countless users have posted their reviews online.
How was this incredible product made? Sheena Yaitanes, the founder of Kosas, said it was inspired by the concealer of her brand, Revealer Concealer. That said, it’s not the first time her products went viral on TikTok. Previously, the Revealer Concealer was worn by many social media influencers and even celebrities like Samara Weaving and Emmy Rossum. All praised the product’s creamy texture, hydrating purposes, and masking abilities. The virality didn’t end there…
Makeup With A Deeper Meaning
Later, Yaitanes noticed people wearing concealer as foundation, so she came up with the formula to “target the entire tone of your skin, overall clarity, brightness, firmness, and lifting.” In addition to the outstanding formula, she also wanted to address the issue of picking the right foundation to skin type match. “I wanted to fall in love with the whole process of applying foundation,” she told Vogue. And that’s how the Kosas Revealer Foundation was born! There’s more meaning to the Kosas brand than just quality makeup, though. First of all, every product is inspired by definite colors. “For example, the yellow of Revealer is representative of personal power and the confidence you get from great-looking skin,” Yaitanes explained. “We then translate that color through lighting and backdrops.”
The story behind the brand is inspiring as well – and Yaitanes’ goals really set her apart from other brand founders. After studying organic chemistry in college, she found out what different ingredients stand for in her makeup products, thus understanding that her route in life is creating her own. “I felt that there were many alternate ingredients that hadn’t been explored by the beauty industry and that they could work better and feel more comfortable and also work better with my skin,” she said. “On top of that, I have a deep love affair with color and wanted to share that with the world, and that’s how Kosas was born.”
With new products recently launched, we can prepare for another wave of TikTok bloggers sharing their thoughts about Hotliner and Plump + Juicy Lip Booster!
Sources: New Beauty, Style Caster, Vogue