Las Vegas Elvis weddings may be at an end. Unfortunately, Elvis wedding venues and impersonators are facing cease and desist orders by the former star’s licensing company.
Elvis Wedding Ceremonies At An End
Sadly, it seems that you won’t be able to have or attend an Elvis wedding in Las Vegas anymore — the licensing company responsible for the late star’s image is taking the privilege away. Now, popular Sin City chapels have to change their themed ceremonies revolving around “The King.”
Authentic Brands Group, the licensing company responsible for Elvis’s image, sent out cease and desist letters at the start of May. Several chapels received them and were forced to halt all use of “Presley’s name, likeness, voice image, and other elements of Elvis Presley’s persona in advertisements, merchandise, and otherwise.” Furthermore, “Elvis,” “Elvis Presley,” “and “The King of Rock and Roll” are all protected trademarks from now on. However, it won’t have any effect on Elvis tribute artists or fan festivals.
Still, it wasn’t the brightest news for businesses. “We are a family-run business, and now we’re hanging with the big dogs,” said Kayla Collins, who takes care of both LasVegasElvisWeddingChapel.com and the Little Chapel of Hearts with her husband. “That’s our bread and butter. I don’t get it. We were just hitting our stride again through COVID, then this happens.”
Loss For The Industry
For years, Las Vegas has been known as a wedding destination where you can have the themed wedding of your dreams. Clark County Clerk Lynn Goya even led a marketing campaign to promote Sin City in such a light. More than $2 billion pour into the industry from weddings alone every year. And Elvis weddings are a huge part of the industry. “It might destroy a portion of our wedding industry. A number of people might lose their livelihood,” Goya said.
Elvis wedding ceremonies became popular for a reason — his artistry has been a huge part of the industry since the ’60s. His 1969 gig in July was the start of Las Vegas residencies. It on for 600 more shows until it ended in December 1976. Furthermore, his “Viva Las Vegas” title track turned into the theme song of the city. In 1967, he married his wife Priscilla in Sin City, thus tying himself to the wedding industry there.
So, what are the chapels doing now? Well, some of them are changing the course of their business. One chapel’s Elvis wedding officiant had to wear a leather jacket and a fedora so as to only resemble a rock ’n’ roll star.
“We are seeking to partner with each of these small businesses to ensure that their use of Elvis’ name, image, and likeness are officially licensed and authorized by the estate, so they can continue their operations,” Authentic Brands Group said. The licensing company doesn’t want to “shut down chapels that offer Elvis packages in Las Vegas.” Rather, they say they want to make sure they’re going through the proper channels to do so. As Authentic Brands Group says, “Elvis is embedded into the fabric of Las Vegas history.”