Celebrities of all stripes, from musicians to models, are devoting money to learning the craft of distillation. It’s no secret that endorsements and starting a business are simple methods for famous people to increase their income.
Yet, building a successful alcohol brand is no picnic; it calls for dogged persistence, meticulous planning, and undying enthusiasm. L’OFFICIEL compiles the most popular celebrity-owned alcohol companies, from tequila to seltzer.
King St. Vodka – Kate Hudson
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The actress and businesswoman have expanded her empire by launching a vodka brand. Kate Hudson wanted to make homemade vodka to increase the visibility of women in the booze business, which is traditionally held by males.
Each bottle is gluten-free, made with alkaline water, and filtered 7 times to ensure purity in keeping with the star’s commitment to a healthy lifestyle.
Black Label Virginia Whiskey – Drake
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The Grammy-winning musician co-founded Virginia Black Whisky in 2016 with spirits entrepreneur Brent Hocking. Drake and his business partner set out to redefine whisky by offering a curated selection of Bourbon aged between two and four years at a price everybody could afford.
Even more impressively, critics have called it “the smoothest whiskey” they’ve ever tasted, suggesting that Drake may now add “master distiller” to his long list of skills.
818 – Kendall Jenner
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Kendall Jenner has combined her passion for tequila and the environment by naming her new line after the area where she grew up. Jenner set out to create the best-tasting tequila possible, and it appears he has succeeded: the brand has won honors in its short time on the market.
Not only is 818 good for the planet, but it’s also essential. One percent of the sales of each bottle in the range is given to a network of international environmental NGOs.
The Cacti Seltzer – Travis Scott
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Here’s a new take on the classic spiked soda: Travis Scott’s seltzer. The fruity spirit, made in collaboration with US brewing giant Anheuser-Busch, is offered in a number of different flavors, including lime, pineapple, and strawberry. It’s no surprise that seltzer has become a celebrity favorite, given that it’s made with 100% premium natural agave from Mexico.
Maison No.9 – Post Malone
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Backstage Post Malone was deep in conversation with James Morrissey after a long day of rehearsals for the 61st Grammys. James enthralled the artist with his tale about a vineyard in the south of France that was turning out world-class Rosé.
The founders of Maison No.9 set out to create an unparalleled range of quality Rosé to reflect the laid-back attitude of the Mediterranean.
INVIVO X – Sarah Jessica Parker
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Sarah Jessica Parker’s character, Carrie Bradshaw, is a Cosmopolitan, but in real life she enjoys a good bottle of wine. Not long after, Parker released a Sauvignon Blanc and a Rosé in tandem with New Zealand winery Invivo & Co., as well as a second set of vintage wines.
The refined method has been applauded by wine experts and has even made Wine Spectator’s list of the 100 greatest wines.